Every Question, Answered

DOVR Media is the AI commerce agency for independent furniture retailers. We build and operate your Shopify storefront and manage the complete stack around it — local SEO, AI search visibility (GEO), paid advertising, catalog automation, and in-store technology — under one roof, with a dedicated account manager.

Independent furniture and mattress retailers across North America — from single-showroom stores to multi-location groups. We serve one industry, and one industry only: we currently support 1,000+ retail storefronts as the #1 Shopify Partner in home furnishings.

Start with a free AI Visibility Audit — it shows exactly how your store performs in local and AI search, where you're losing customers, and what it would take to fix it. Or request a demo and we'll walk you through a live storefront like yours.

Yes. Most of our retailers came to us with an existing site. We handle the move to a Shopify storefront built for furniture retail — including your catalog, content, and search rankings — so you switch without starting over.

No. Every plan includes a dedicated account manager, and we operate the technology for you — the website, the catalog feeds, the campaigns, and the in-store tools. Your team focuses on selling furniture.

It depends on the size of your catalog and how much custom work your brand needs — your account manager will give you a concrete timeline up front. Because we've already integrated 100+ manufacturer catalogs, stores carrying those lines typically launch much faster than a from-scratch build.

Bundled plans run from $999/mo to around $3,000/mo depending on the services included, and à la carte options start at $499/mo. Every plan includes a dedicated account manager.

A dedicated account manager, and ongoing operation of whatever services your plan covers — we don't hand you software and walk away. Reporting and regular reviews are part of the relationship.

Yes. While the stack works best together, services are available à la carte starting at $499/mo — for example, adding local SEO or advertising to a storefront you already run.

We don't do trials — but we do free proof. The AI Visibility Audit is free and shows you exactly where you stand before you spend a dollar.

Website billing begins when your site goes live or 30 days after the initial design is completed, whichever comes first. You can opt out within that 30-day window at no charge by emailing support@dovrmedia.com. Full details are in our Terms of Use.

Shopify — the commerce platform behind millions of stores. We're the #1 Shopify Partner in home furnishings and the world's largest provider of furniture Shopify websites.

Furniture catalogs are enormous and configurable, and shoppers expect financing, delivery options, and accurate availability. Shopify gives us a reliable, secure foundation, and our furniture-specific components add everything a generic theme can't.

Almost certainly — we've integrated catalogs from 100+ manufacturers. Ingest a feed and our system enriches, prices, and deploys it to your Shopify store, live and continuously updated.

We add new manufacturer feeds regularly. Send us your line card and we'll tell you exactly which of your vendors are ready today and how we'd bring the rest online.

Yes — financing is built into the buying journey, with support for providers including Synchrony, Snap, Affirm, ChargeAfter, and Acima, so shoppers see monthly-payment options right on the product page.

Yes. Every storefront is responsive and tested on mobile, where most furniture research starts — along with the performance and accessibility fundamentals search engines expect.

Generative engine optimization — making your store the answer when shoppers ask AI assistants and AI-powered search where to buy. It's the fastest-changing channel in retail discovery, and it's a core part of our visibility program.

SEO earns you rankings on search results pages; GEO earns you presence inside AI-generated answers. They share foundations — clean structured data, authoritative content, accurate local signals — but AI answers reward different signals, and we optimize for both.

A no-cost report showing how your store actually performs in local and AI search: where you appear, where competitors beat you, where you're losing customers, and what it would take to fix it. Request yours.

Yes. Local results — the map pack, hours, reviews, showroom photos — are managed as part of the local SEO program, alongside location pages and local schema.

Schema markup that tells search engines and AI systems exactly what your products, reviews, and locations are. It's how you earn rich results — and it's foundational to being cited correctly in AI answers.

Search visibility compounds: technical fixes can show up in weeks, while rankings and AI-answer presence build over months of consistent work. That's why we run it as an ongoing program with transparent reporting, not a one-time project.

Google — Search, Shopping, and Performance Max — and Meta (Facebook and Instagram), with retargeting and remarketing email coordinated across all of them.

Our coordination layer: one promotional calendar across your ads, email, and storefront, so a sale runs everywhere at once with one consistent message.

Against sales and showroom visits, not clicks. You'll see which campaigns actually sold furniture in your reporting, reviewed with your account manager.

It depends on your market and goals — media spend is separate from your DOVR plan, and your account manager will recommend a budget based on what's actually winning in your market.

That's the point: swatches are rendered accurately and synced from your catalog data, so what shoppers see online matches what arrives — no stale or mislabeled options.

Photorealistic, interactive 3D product views shoppers can spin, zoom, and place in their own room from their phone — the closest thing to sitting on it.

Lifestyle room photography where every piece in the shot is tappable, priced, and one click from the cart — so a room a shopper likes becomes a room they can actually buy.

You point us at a manufacturer feed; our system ingests it, enriches the data, applies your pricing rules, and deploys it to Shopify — live and continuously updated, across thousands of SKUs.

The change flows through automatically on the next sync. No spreadsheets, no re-keying, no weekend price-update marathons.

As current as your feeds: vendor data flows straight into Shopify, so availability and pricing on your site reflect what you can actually sell.

Yes — automation jobs are logged, so you can see what changed, when, and why.

Your whole catalog on the showroom floor: a kiosk synced live to your Shopify catalog, giving shoppers and your sales team real-time product data, options, and pricing.

Kiosks, tablets, and mobile — one app across every screen, available on Google Play for your devices.

Yes, that's the core of it: one Shopify catalog powers the website, the kiosk, and the sales floor, so promotions and price changes reach the showroom the moment they go live online.

Yes — endless-aisle selling is the point. Your team can quote and capture orders for every configuration and fabric you can order, not just what's on the floor.

We operate the retail storefronts where your products are sold. That means your brand content — specs, imagery, swatches, campaigns — can flow straight onto dealers' sites accurately and at scale, through branded zones, catalog syndication, and coordinated launches.

Your product data distributed from one source of truth to every dealer storefront we manage — always current, never retyped. With 100+ manufacturer catalogs already integrated, your line may be flowing already.

Yes — launch programs put new collections live on partner storefronts on launch day, and co-op campaigns run the same promotion across your dealer network simultaneously.

More visibility where shoppers actually look, more qualified traffic, and a storefront that converts it — online and in the showroom. Every market is different, which is why we start with an audit that baselines where you are and what's realistic to win.

Advertising can move the needle in weeks; SEO and AI-search visibility compound over months. Your account manager sets expectations by channel up front, and your reporting shows progress against them.

Clear dashboards tied to revenue — rankings, traffic, leads, and sales — reviewed regularly with your dedicated account manager, not a PDF that arrives once a quarter.

You tell your account manager — or they tell you first. The plan adjusts: creative, budget, content, or focus. One partner across the whole stack means nothing falls between vendors.

Your dedicated account manager — every plan has one. For anything else, info@dovrmedia.com reaches us within one business day.

Yes. Your account manager walks your staff through every tool you use — from the storefront admin to DovrSign on the sales floor.

We serve independent furniture and mattress retailers across North America.