Curly's Furniture — Streator, IL

A Streator, Illinois retailer that finally owns its commerce stack.

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Shopify Migration + Financing + Taxonomy

The problem · Before DOVR

Renting a site, not owning a business.

Nearly a decade renting a furniture-vendor website
Every site change required a vendor request
Product data invisible to Google Shopping and AI search

What changed · After DOVR

A stack they own end to end.

Owns the full stack — site, data, checkout, customer list
45% online financing attach rate, matching the showroom
Online AOV of $1,081 — real furniture, not promo pieces

“The team is one phone call away. The knowledge he has, the strategies he sends me — it's really great.”

— Jay Villafania · Curly's Furniture

Limited onboarding capacity · Q4 2026

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